an unexploited market segment

The scene: Mommy and baby at a restaurant ... baby's mouth opens and her tongue moves inexcorably toward the tablecloth. BUT WAIT! Mommy pulls a purse-sized spray can of Lysol out of nowhere, and quickly sanitizes the offending section of cloth.

Oh wait -- and then baby gets a mouthful of Lysol and gags and cries.

So maybe it's not such a great idea after all.